Chinese Horoscope

Chinese Horoscope

YOUR CHINESE ZODIAC ANIMAL

The date of Chinese New Year changes every year, but it always falls between January 21st and February 20th.

Every year I get the same complaint; why is it so early in the year? I often wonder if we have a goldfish memory. Lol

WHICH ZODIAC ANIMAL ARE YOU?

The Chinese zodiac, or Sheng Xiao (生肖), is a repeating 12-year cycle of animal signs and their ascribed attributes, based on the lunar calendar. In order, the zodiac animals are Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.

Your birth year determines your Chinese zodiac sign, but it can get tricky, as the lunar calendar varies from the solar, or Gregorian, calendar.

Because the dates of Chinese New Year change every year, individuals born in January or February will need to pay special attention to their birth date in addition to their birth year.

In Chinese culture, the top 5 luckiest/most popular zodiac signs are Dragon, Snake, Pig, Rat, and Tiger conventionally.

Ben Ming Nian (Zodiac Birth Year)
Maybe you think your zodiac year (本命年 / ben ming nian) will be lucky. It’s your year after all. However, it’s the total opposite.

It’s seen as a hurdle you have to jump over. The way to protect yourself from evil spirits and bad fortune are to wear red underwear every day for the entire year. Even in modern times, it’s still treated as a real concern.

In some places, married men even have to be accompanied by their wives when they go out at night during their year!

The top 5 luckiest/most popular zodiac signs are?

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Dragon, Snake, Pig, Rat, and Tiger conventionally.

TRAITS OF CHINESE ZODIAC ANIMALS Tiger: independent, successful, volatile Rat: witty, creative, charming Ox: diligent, perseverent, conservative Rabbit: gracious, considerate, sensitive Dragon: prosperous, brave, rash Snake: calm, thoughtful, stubborn Horse: faithful, energetic, carefree Sheep: easy-going, peacemaker, curious Monkey:family-orientated, clever, playful Rooster: honest, confident, pompous Dog: loyal, kind, perfectionist Boar: loving, tolerant, indulgent

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Feng Shui doesn’t offer one-size-fits-all solutions, there are some general principles that are easy to follow. Chinese New Year amplifies the period to check and balance our Feng Shui within every aspect of our life. “Feng shui is a philosophy behind living spaces but may apply to our wellness too; as these spaces affect our overall wellness. ‘Wind’ (Feng) refers to the flow of Qi and Energy, whereas ‘Water’ (Shui) can be interpreted as the importance of maintaining fluidity in day-to-day life. In essence, Feng Shui is all about people: [inside a home] you have to consider every occupant’s personal space and respect shared spaces. Therefore we need to set aside time to re-focus. ” Reducing clutter plays a very important part in improving the Qi flow of your home, workspace, etc, especially for those with large families. Fend Shui of the Mind, Body, and Spirit is imperative to our 360 degrees of Wellness and Good Living Integrations. Everything from physical, mental, work, and living space needs to be treated as if it is a 1Mind Body Fitness and Wellness program. Practice Tai Chi Quan, Qigong, and Meditation to recalibrate and reset for optimal daily performance. View our clickable images with links to finding your 1Mind Body Fitness programs.

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WHEN IS CHINESE NEW YEAR?

Chinese New Year, also known as Lunar New Year or Spring Festival, is just around the corner.
Chinese New Year 2022 will fall on Tuesday, February 1st, 2022, starting a year of the Tiger.

Celebrations of Chinese New Year traditionally last for 16 days, starting from Chinese New Year’s Eve to the Lantern Festival. In 2022, that is from January 31st to February 15th.

As a public holiday, Chinese people will get 7 days off from work from January 31st to February 6th in 2022.

The most notable dates of the Chinese Lunar New Year 2022 are these three days:
• New Year’s Eve on January 31st, 2022
• New Year’s Day on February 1st, 2022
• The Lantern Festival on February 15th, 2022

Traditionally Chinese Lunar New Year activities started as early as three weeks before Chinese New Year’s Eve. Old-fashioned (mostly rural) folk start cleaning their houses from the 23rd of the twelfth lunar month (January 25th, 2022).

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HOW LONG IS IT?

China’s public holiday for Lunar New Year is 7 days, from Chinese New Year’s Eve to the sixth day of the lunar calendar new year.

Offices, banks, factories, shops, and most non-essential services will close doors for a week’s holiday. Hotels and large retail outlets stay open and may even be busier than usual!

School holidays are four weeks long and migrant workers abandon their factory and construction jobs for weeks to return home.

Holidays in Hong Kong, Macao, and other Asian countries such as Malaysia, Singapore, Vietnam, and Korea are 1 to 3 days.

People go back home to be together with families, eat, drink, cook, visit extended family and friends to exchange good wishes and red envelopes.

dragon zodiac

WHICH ZODIAC ELEMENT ARE YOU?

The Chinese zodiac, is divided into 12 parts, and five elements. The five elements are metal, water, wood, fire, and earth. Each year of the Chinese Zodiac is represented by a different animal: the rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog, and pig

If you already know your zodiac animal in Chinese astrology, you might think your personality is similar to those born 12 years earlier or 12 years later in a year with the same zodiac animal as yours.

However, there is another factor to consider. In addition to the cycle of 12 zodiac animals, each year is also assigned one of five elements—Wood, Fire, Earth, Metal, or Water. Each element is associated with certain traits and behavioral patterns, adding a dimension of richness to the matrix of personality in Chinese astrology.

The idea of these elements originated in the Five Elements Theory or Wu Xing in Chinese. This complex philosophical system divides everything in the world into five categories, each possessing different characteristics. It was first formalized in the Spring and Autumn period in Chinese history—a period that gave rise to iconic philosophers like Confucius and Laozi—and would go on to become the foundation of many disciplines including Daoism, Chinese philosophy, astrology, Feng Shui, and more.

According to Chinese astrology, the year of your birth sign is believed to be one of the most unlucky years of your life. It is thought that people in their zodiac year offend Tai Sui, the God of Age, and incur his curse. In Chinese culture, the top five luckiest or most popular zodiac signs are Dragon, Snake, Pig, Rat, and Tiger. In China, each one has an animal sign that is determined by the lunar birth date. In all, there are twelve animal signs each undergoes a 12-year cycle. So, every twelve years, one will meet the year of his birth sign. People born in the Year of the Tiger will be facing their “Ben Ming Nian” — their own zodiac year — in 2022. Followers believe this means there will be more disruptions and instabilities in the year to come. “Your financial luck isn’t too bad this year but you may be overshadowed by negative emotions. According to Chinese astrology, the zodiac year is a year of bad luck. Most Chinese people are afraid to spend their birth sign year. Why is it unlucky? It’s said that the people during the Ben Ming Nian are easy to encounter Tai Sui who is the legendary God in charge of people’s fortune. Their fortune usually fluctuates during the year. Many bad things such as illness, financial loss, extramarital affairs,s, etc. may happen to them. Some people think it’s superstitious to believe this. In fact, it’s not completely bad for people in the zodiac year. It varies greatly from individual to individual. Some people may have good fortune instead of bad luck. But in general, marriage, moving house, travel, starting business…are thought to be worthy of great attention during the year.

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The Science of the Chinese Zodiac

How do Chinese astrologers know each zodiac’s personality, fortune and compatibility with others? Below is some technical information you might be interested in. Dì Zhī (地支), or Earthly Branches, were the original terms used for the years. These branches are also assigned to the hours of the day, based on solar time.

The animals were later added as mnemonics and categorized as either yīn (阴) or yáng (阳).

Ten Celestial Stems (天干 / tiān gān) pair with the Earthly Branches for a 60-year calendrical cycle. Then add in an element. These cycle through, but each zodiac also has a fixed element. This fixed element is what determines which sign you’re compatible with.

Twelve Earthly Branches: zi (子), chǒu (丑), yín (寅), mǎo (卯), chén (辰), sì (巳), wǔ (午), wèi (未), shēn (申), yǒu (酉), xū (戌), hài (亥).

Ten Celestial Stems: jiǎ (甲), yǐ (乙), bǐng (丙), ding (丁), wù (戊), jǐ (己), gēng (庚), xīn (辛), rén (壬), guǐ (癸).

Five elements: water (水 / shuǐ), wood (木 / mù), fire (火 / huǒ), earth (土 / tǔ), metal (金 / jīn).

Compatibility There are six groups (六合 / liù hé) of most compatible pairs. They fit into each other like jigsaw pieces. These are the ones who support you in the background. Four groups of trios (三合 / sān hé) are the next most compatible signs. Working in a team complements your skills.

12 zodiac signs

The 12 Animal Zodiac

Rat (鼠 / Shǔ) Birth Years: 2020, 2008, 1996, 1984, 1972

People born in the year of the Rat like saving and collecting. They never have hard times financially and live organized lives. If you receive a valuable gift from a Rat, know that he thinks highly of you, because he doesn’t usually like opening his wallet for others. Rats don’t look for praise and recognition. They are very sensitive and know when there is trouble. When they do take risks, they’re usually successful.

Science
Rat is Yang, and its earthly branch is Zi.
Hours
23:00–01:00. Rats are at the height of their activity at this time and people began to associate rats with the Zi hour.
Folklore
Rats steal food, which can be interpreted as the household being wealthy and having surpluses. Because of their fast reproduction rate, some also pray to rats for children.
Compatibility
Best match: Ox
Best group: Monkey, Dragon
Incompatible: Horse

Ox (牛 / Niu) Birth Years: 2021, 2009, 1997, 1985, 1973, 1961, 1949, 1937

People born in the year of the Ox are hard workers and have a strong sense of responsibility. Even if they run into difficulty during work, they’ll persevere through. They aren’t very romantic, but are patient and would never force themselves onto someone who doesn’t like them. They are usually quiet and keep their emotions bottled up inside. It’s hard for others to understand them. When they do lose their temper, it’s like an explosion and can drive others away.

Science
Ox is Yin, and its earthly branch is Chǒu.
Hours
01:00–03:00. This is when farmers would wake up to feed their oxen.
Folklore
Whipping spring cattle (打春—dǎ chūn) was a ritual performed to begin a new year of hard work and good harvests. The ox’s stomach would be filled with five types of grains and scattered after the whipping to represent the sowing and harvest.
Compatibility
Best match: Rat
Best group: Snake, Rooster
Incompatible: Goat

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Tiger (虎 / Hǔ) Birth Years: 2022, 2010, 1998, 1986, 1974, 1962

People born in the year of the Tiger are independent and have high self-esteem. They enjoy being the leader and protector of average people. They love justice and never back down in an argument. Recklessness is their biggest weakness, causing them to fail. However, they never truly fail. Tigers will always find a way to stand back up and succeed in the end.

Science
Tiger is Yang, and its earthly branch is Yín.
Hours
03:00–05:00. Tigers are the most dangerous at night. Farmers would always be able to hear their frightening roars during this hour.
Folklore
Tigers are the kings of all beasts. People believe that they are the guardians of children. In the past, infants were washed with water boiled with tiger bones to prevent diseases. Children also wear hats and shoes with tiger designs.
Compatibility
Best match: Pig
Best group: Horse, Dog
Incompatible: Monkey

Rabbit (兔 / Tù) Birth Years: 2011, 1999, 1987, 1975, 1963

People born in the year of the Rabbit are gentle, quiet and polite. They are patient, intelligent and chic. Their sense of responsibility and attention to detail lead to great career success. They take love seriously as well, and would never fall for someone easily. If they find the right person, they’ll love them to the end of the world and back.

Science
Rabbit is Yin, and its earthly branch is Mǎo.
Hours
05:00–07:00. At daybreak, rabbits would come out of their homes to feed on the dew.
Folklore
The rabbit represents the moon. Rather than the man in the moon, the ancient Chinese believed that there was a rabbit in the moon.
Compatibility
Best match: Dog
Best group: Pig, Goat
Incompatible: Rooster

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Dragon (龙 / Lóng) Birth Years: 2012, 2000, 1988, 1976, 1964

People born in the year of the Dragon have hearts full of adventure and romance. It’s hard for people to understand a Dragon’s mysterious personality. At the same time, they are indifferent to things the average person worries about. They may seem lazy, but once they decide to do something, they’ll be more ambitious and vigorous than anyone else. Science Dragon is Yang, and its earthly branch is Chén. Hours 07:00–09:00. This is the most common time for fog to appear. According to folklore, dragons ride the fog to come down to Earth. Folklore Dragons are the most revered creature in Chinese culture and are used to represent royalty. Emperors were often seen as a dragon’s reincarnation. Paired with the phoenix, they also symbolize a happy marriage and harmony between yin and yang. Compatibility Best match: Rooster Best group: Monkey, Rat Incompatible: Dog

Snake (蛇 / Shé) Birth Years: 2013, 2001, 1989, 1977, 1965

People born in the year of the Snake are idealists. On the outside, they may seem cold but, deep inside, they are warm and enthusiastic. Their desire of exclusive ownership is very fierce. It irks them if they can’t fully understand someone. Snakes are devoted and determined, but their worst enemy is laziness. Science Snake is Yin, and its earthly branch is Sì. Hours 09:00–11:00. After the fog has dissipated, snakes would come out to bask in the sun. When creating the character for sì (巳), it was written to look like a snake. Folklore Snakes usually have a negative diction and are symbols of witchcraft. However, Nǚ Wā (女娲), the creator of the world in Chinese mythology, had a human’s head and a snake’s body. Compatibility Best match: Monkey Best group: Rooster, Ox Incompatible: Pig

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Horse (马 / Mǎ) Birth Years: 2014, 2002, 1990, 1978, 1966

People born in the year of the Horse are never one to surrender. They are always positive and energetic, pushing themselves forward. Their biggest desire is to have the freedom to do what they like and be able to express themselves. However, they also have various negative traits. Horses are bad at keeping secrets and lose interest quickly. Science Horse is Yang, and its earthly branch is Wǔ. Hours 11:00–13:00. When the sun is at its brightest moment, the horses would gallop and prance joyfully in the fields. Folklore As the head of the six domestic animals, horses are crucial in transportation and war. They represent speed and freedom. Many Northern ethnicities, such as the Mongolians and Manchurians, revere and worship the horse. Compatibility Best match: Goat Best group: Tiger, Dog Incompatible: Rat

Goat (羊 / Yang) Birth Years: 2015, 2003, 1991, 1979, 1967

People born in the year of the Goat have a pure and kind heart. They’d rather suffer silently than argue and ruin someone else’s mood. However, even in silence, they still hold onto their own opinion. In regards to their passions, they will do anything possible to fulfill their wishes. Though kind, Goats have tricks up their sleeves as well. They are skilled at using soft power, able to patiently and politely persuade others into their favor. Science Goat is Yin, and its earthly branch is Wèi. Hours 13:00–15:00. At this time, the dew on the grass would be dried by the sun. This is the best hour to let the goats and sheep out. Folklore Xiè Zhì (獬豸) is a mythological one-horned goat. It was the assistant of Gāo Yáo (皋陶), god of Justice. The Goat is also the symbol of filial piety. Compatibility Best match: Horse Best group: Pig, Rabbit Incompatible: Ox

Monkey (猴 / Hóu) Birth Years: 2016, 2004, 1992, 1980, 1968

People born in the year of the Monkey do things based on interest. If it’s something they don’t quite care for, they’ll do the work sloppily. If it something they’re interested in, they’ll put their entire heart into it and work until they succeed. They live a long life full of energy and curiosity for the world. Monkeys also value relationships. However, spoiling children may be their weakness. Science Monkey is Yang, and its earthly branch is Shēn. Hours 15:00–17:00. The weather is much cooler with the sun setting and the monkeys would play around in the forest. Folklore There are multiple legends about the Monkey as humans’ ancestor. Monkeys also like eating peaches. Peaches are symbols of longevity and, with time, monkeys also became associated with long life. Compatibility Best match: Snake Best group: Rat, Dragon Incompatible: Tiger

Rooster (鸡 / Jī) The Birth Years: 2017, 2005, 1993, 1981, 1969

People born in the year of the Rooster are able to sense what the other person is thinking or feeling. They have quick reactions and high EQ. They make great friends, although some are cunning. Roosters are creative and talented in the arts, although few find a career in that field. They have foresight and plan everything carefully. Science Rooster is Yin, and its earthly branch is Yǒu. Hours 17:00–19:00. The character for yǒu (酉) looks similar to wine (酒—jiǔ), and evening is the time for dinner and wine. It is also time to collect the roosters and hens and put them back in their nests, else it’ll be too dark to find them. Folklore According to legends, roosters are able to protect against evil spirits. In ancient times, sworn brothers must swear to the heavens, then drip rooster blood into wine and drink it all. Compatibility Best match: Dragon Best group: Snake, Ox Incompatible: Rabbit

Dog (狗 / Gǒu) Birth Years: 2018, 2006, 1994, 1982, 1970, 1958

People born in the year of the Dog are conservative and full of justice. Because of their loyalty, Dogs are valued in the workplace. They rarely break rules, except for people important to them. In life, they only wish to live quietly with their family. Science Dog is Yang, and its earthly branch is Xū. Hours 19:00–21:00. Before sleeping, the people must patrol around for a check. Trailing behind them is the dog, humanity’s little helper. Folklore In the Qin and Han dynasty, the Stone Dog was worshipped by the people. In the Guangdong province, it is still popular to name dogs Wàng Cái (旺财). It means “prosperous wealth” and comes from dogs’ barking sounds (旺旺—wàng wàng). Compatibility Best match: Rabbit Best group: Tiger, Horse Incompatible: Dragon

Pig (猪 / Zhū) Birth Years: 2019, 2007, 1995, 1983, 1971

People born in the year of the Pig think logically and are able to fix whatever problem they’re in. They aren’t good communicators, but they’re kind and able to provide for the family. Most of them are wealthy. Their only obvious fault is that they lose their temper easily. Science Pig is Yin, and its earthly branch is Hài. Hours 21:00–23:00. At night, the pig can be heard rustling around. In order to fatten it up, the farmer must feed before calling it a day. Folklore Pigs are the symbol of wealth. Their chubby faces and big ears are signs of fortune as well. Compatibility Best match: Tiger Best group: Rabbit, Goat Incompatible: Snake

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501 Feiyue Icon

501 Feiyue Icon

The Iconic Feiyue 501

Every martial artist or movement artist should try a pair of Feiyue shoes. Feiyue Martial Arts shoes have a simple, durable canvas lace-up top and a padded yet light sole. The tread is perfect for all styles of movement, providing maximum traction for ultimate performance.

The History Of An Icon

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Green Triangle Top One Feiyue
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The Great Leap Forward (Second Five Year Plan) of the People’s Republic of China (PRC) was an economic and social campaign led by the Communist Party of China (CPC) from 1958 to 1962. The word “Feiyue” (simplified Chinese: 飞跃; traditional Chinese: 飛躍; pinyinfēi yuè) name translates “to leap” or “to fly over.” The name at the time of creation was resonant with the Great Leap Forward.[10] The translation and slogan for the American-based footwear brand are “Flying Forward.”[2] The Chinese factory has 3,000 employees, with an average of 5,000,000 pairs a year s old in that country, with 36,000 pairs produced per day.[4]

History of Dafu Rubber Co., Ltd .:

Dafu Rubber Co., Ltd. was born as Dafu Rubber Factory in the Republic of China (1931). It was founded by national capitalist Cui Fuzhuang at No. 8 Caojiadu New Street, West Huxi. It produces “Dahu” brand overshoes and running shoes for 30 years. It was renamed “Dafu Renji Rubber Factory” and “Dafu Rubber Factory” successively. In May 1950, with the help of the fundraising department of the Southern Jiangsu Military Region, production was resumed, and it was renamed “Dafu Gongji Rubber Factory”. In July 1953, it was publicly managed and named the local state-owned Dafu Rubber Factory, “One Five” During the expansion period, it was invested by 2 million yuan from the state. It was completed in 1958. The factory site was selected as 207 Zhongshan West Road. There were 2143 employees. The annual production of rubber shoes was 13.38 million pairs. The production scale is leading in the same industry in China. The department was listed as a key rubber shoe manufacturer. In October 1966, it was renamed as Shanghai No. 1 Rubber Shoes Factory. In August 1980, it was changed to Shanghai Tire Factory (partial production of tires from 1974). Shanghai No.1 Rubber Shoes Factory was merged into a group of Shanghai Dafu Rubber General Factory in 1985 and renamed Shanghai Dafu Rubber Co., Ltd.

Overview of Dafu Rubber Co., Ltd .:

Dafu Rubber Co., Ltd. is a state-owned large-scale second-class enterprise under the jurisdiction of the former Shanghai Chemical Industry Bureau. It mainly produces 600,000 sets of tires per year, 13.716 million pairs of rubber shoes per year, of which 5.498 million pairs of rubber shoes are exported each year, and foreign exchange earned is 8.923 million. During the period, the company was rated as a high-quality export enterprise by the Shanghai Municipality and the Ministry of Chemical Industry, an advanced enterprise in Shanghai, an excellent enterprise by the Ministry of Chemical Industry, an advanced enterprise in quality management by the city and the ministry, and the best enterprise in the national chemical industry. The Ministry of Chemical Industry has repeatedly been appraised as a famous brand product and high-quality product. Due to the municipal development plan in 2001, Dafu Rubber Co., Ltd. was relocated, employees were diverted, and all products were transferred to other factories for production. Rubber shoes were produced by Shenglong Company, and the trademark management rights of “Feiyue, Dragon Brand” were returned to Shenglong Shoes Co., Ltd. the company.

feiyue logo

The origin of Feiyue trademark and leap printing track and field shoes:

In the early period of liberation (1950), the Logistics Department of the Chinese People’s Liberation Army entrusted the Dafu Gongji Rubber Factory to design cloth, rubber shoes with firmness, durability, service, comfort, and cover, specifically for the liberation shoes. Approved and processed for production. At that time, more than 10 million pairs were produced. With the development of the times, the output of military liberation shoes declined year by year. Dafu Rubber Factory began to design and produce civilian liberation shoes in 1958. “Feiyue” produced 161.6 million pairs that year, and the market was very popular. Since 60 years, “Feiyue” and “FEIYUE” have officially appeared on the market. In 1963, the leap-printed track and field shoes were put into production (Leap classic 1-501). Annual sales of 1.92 million pairs.

feiyue 501 shoes

Marks Of An Icon

Feiyue 501 black

Feiyue Top One Green Triangle

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Characteristics of Leaping Track and Field Shoes:

“Feiyue Brand” track and field sports shoes have a narrow waist, a wide forefoot, a curved toe cap and a straight outer scalp on the toe to protect the toes and increase the elasticity of the head. The outsole pattern has strong grip and good anti-skid properties. It has the characteristics necessary for various sports such as running and jumping, emergency stop, and the beautiful design of red, blue strips and pinyin. This product is suitable for general wear and training shoes, especially for martial arts, military training, running and jumping sports. This product has won the honors of city excellent and department excellent several times since it was put into production in 1963, and enjoys a high reputation in the sports industry. (Most Shaolin monks wear leap athletic shoes)

“Feiyue Brand” is an old brand with a history of more than 90 years. With the promotion of domestic retro style, Feiyue shoes have become the new darling of the fashion industry at home and abroad. Shanghai Shenglong Shoes Industry Co., Ltd., which has the management power of “Feiyue” trademark, has inherited a century of inheritance. The classic models are still semi-hand-made to ensure their classic retro element style. The most cost-effective, the “fashionable domestic products” for mass consumption. Shenglong Shoes insists on the design and development of new products, whether it is the upgraded version of the classic model, or the advanced version of the special process, it cooperates with the domestic first-class manufacturers. It is unique in design and even more refined in the production process.

The company takes the pursuit of technological innovation, strengthening product function development as the core, and high-quality and efficient services to ensure the survival and development of the enterprise. Aiming at brand operation and based on good quality, we will continuously improve product quality and contribute to competitive sports and national fitness.

feiyue dafu brand

The Difference 1920 & 501 Feiyue

feiyue dafu 1920 brand

The difference between the 2 is a few features. 1920 design is focused more on the narrow-footed person. 501 is for everyone!

1920 is a more fashionable & rigid style, has a squared-off sole, with a different under-sole, generally, the overall look is a slightly narrower look with a shorter toe cap. More suited for people with narrow-width feet.

501 is your go-to street style, workhorse shoe. It is more flexible than the 1920 and has more give-for-movement players. The width is wider and the sole of the shoe is rounded for freedom to stretch and roll off the sole of the shoe movements.

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The Difference Chinese & French Feiyue

WHEN A BRAND BECOMES A POLITICAL BATTLEFIELD

Originated in the Dafu rubber tire factory located in Shanghai, China in the 1920s, Feiyue is famous for its honest price positioning, flexible and lightweight canvas design. It was a go-to sneaker for martial art practitioners before 2006, when the brand reinvented itself as the streetwear brand we know today.

The origin of Feiyue: Product of the dynamic Chinese 1950s

Shanghai Dafu Rubber Factory originally designed Jiefang shoes for the army. With the increasing demand for civilian Jiefang shoes, Dafu Rubber Factory re-designed them to be suitable for ordinary people’s daily work and life. These durable military shoes adapted to fit regular citizens’ lives were named “Feiyue”.

In the first year that Feiyue shoes entered the market, sales reached 1.616 million pairs. However, at this time, “Feiyue Shoes” and “Jiefang Shoes” were just a collective name for shoes, not a brand. Until 1958, Dafu applied to the government for a trademark, and the “Feiyue” trademark was officially registered in China with the trademark number 27551.

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IS THIS HOW A BRAND DIES?

At the peak of the 1980s, the annual output of Dafu Rubber Factory’s shoes reached 13.71 million pairs and the annual export volume was 5.5 million pairs. At one time, Southeast Asia was one of the largest export destinations.

Later, Dafu Rubber Factory began to produce more rubber tire products and hoped that rubber shoe production would move to other companies. So in 1997, it authorized Dabowen to use the trademark until 2013, Dabowen produced Feiyue shoes with the “Top one” trademark.

The classic blue-and-red striped sneaker was a fashion icon in the 1970s and 1980s with over 10 million pairs sold. However, in the 1990s, as consumers started to look into international brands, the brand lost prominence in China and went bankrupt. Liu Wangsheng and his business partner Liu Qinglong took over the Feiyue brand; while around the same time, a French entrepreneur, Patrice Bastian, sensed the potential for the sneaker to go global and bought the rights to sell Feiyue in France in 2016.

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FEIYUE – THE JOURNEY TO EUROPE

In the 1990s, after China’s sneaker market became saturated with foreign brands, Feiyue’s development slowed. At this time, Patrice Bastian, a Frenchman who was an avid sneaker collector, saw the “little white shoes” worn by the Shaolin monks when he was learning martial arts in Shanghai, and had the idea to bring them back to France, which become the starting point of Feiyue’s global success. With this idea, Patrice Bastian reached out to Dabowen and applied to become an overseas agent of Feiyue. Dabowen orally agreed to his request.

Patrice Bastian, who once worked in a French marketing company and has done event marketing for fashion brands such as LV and Chanel, is an expert in storytelling. He used oriental elements and Shaolin martial arts as his selling points, and sold a pair of Feiyue shoes of 20 yuan from China for more than 50 US dollars in France, kicking off the prelude to Feiyue’s success in the west.

However, it didn’t take long before Dabowen went bankrupt. Soon, Patrice Bastian discovered that Feiyue had not registered an international trademark, so he immediately registered the trademark in Europe with Feiyue’s Pinyin FEIYUE, and invited a local designer to create a French brand and give it a new meaning: Flying Forward.

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FEIYUE MARKETED TO THE WEST

Integrating Asian and international culture:

The second step of Feiyue’s global success

The official foreign website of Feiyue certainly leverages the west’s mysterious image of Chinese culture to market the shoes. The site introduces it as a brand literally means “Flying Forward” and “symbolizes the dual elevation of both body and mind”. The website also said that the lightweight shoes “[Feiyue] first hit the streets of Shanghai in the 1920’s famous for its robustness, flexibility, and comfort. Bringing together all walks of life, from workers, and Shaolin Monks to politicians, Feiyue crossed borders and generations to land in France in 2006. The brand’s creative DNA lies in clean, simple, classic, and timeless silhouettes.”

In brand-building, Feiyue not only endowed the brand with the connotation of ancient Chinese culture, which attracted a large number of culture lovers to buy these shoes, but also integrated the popular factors in world culture as we can see in its brand DNA, and combined the connotation of Chinese culture with world culture very well, which become a good selling point for a Chinese brand abroad.

Feiyue leveraged the celebrity effect

After registering the trademark in Europe, Feiyue then started a series of campaigns that followed the pace of digital and social media times. With the help of celebrities, bloggers, and models, the French version of Feiyue instantly became the shining star of foreign fashion circles.

Feiyue has also co-branded with major brands such as Celine and Casio, launching various popular shoes, and further expanding its influence.

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DEVELOPMENT OF DAFU FEIYUE

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The original Dafu Rubber Factory disintegrated at the beginning of the 21st century. Some employees took over the “Feiyue” trademark and soon registered a new Dafu Rubber Factory to produce them. After the new Dafu Rubber Factory realized that Feiyue had been registered abroad in France and many other foreign countries, it conducted a series of negotiations and appeals but was unsuccessful due to insufficient evidence. As a result, they re-established the Dafu Feiyue brand in China.

At this point, the founder of Culture Matters saw the development opportunity of Feiyue. CM is committed to being a collection store of domestic brands and relaying the relationship between products and Chinese urban culture to foreigners. With this goal in mind, they re-did DaFu Feiyue’s branding and marketing. At the same time, the Chinese shoe brand broke the trend of selling only a single style of Feiyue shoes. CM has helped Feiyue design more shoe types that are more in line with the trend of the times.

CM also began to help Dafu Feiyue launch co-branded shoes. When Disney entered China in 2015, few domestic brands were willing to cooperate with it. CM seized this opportunity to launch a pair of co-branded models between Feiyue and Star Wars.

The sales performance was beyond expectation, “As one of the shoes in this co-branded series, ‘Bai Bing’ is added 10,000 pairs of shoes, and it was sold out after 21 hours after going online”, said Yihui Li, a designer in CM. Although the co-branded shoes with Star Wars were not directly the reason for Feiyue’s success abroad, it was a catalyst for the Chinese shoe brand’s career of co-branding. DaFu Feiyue then collaborated with some Chinese brands which were already famous abroad. For example, Feiyue co-branded with the popular Chinese sauce brand Laoganma, and their co-branded shoes had an exhibition in Paris.

In 2014, Feiyue France was acquired by American footwear company BBC International, and Patrice Bastian exited the company.

The existence of two Feiyues – one in China and the other in France – led to a trademark battle, but it is undeniable that both manufacturers have contributed to the development of the brand. On the one hand, French Feiyue brought international fame and reintroduced Chinese consumers to the sneaker. Bastian improved the quality and design of the sneaker, while putting emphasis on the Chinese heritage of the brand and that the Shaolin monks wear the shoes for martial arts training. In 2008, Hollywood actor Orlando Bloom was seen wearing a pair of Feiyue shoes on the set of the film “New York, I Love You.” The brand also partnered with French fashion house Celine to launch a limited edition high-top sneaker.

On the other hand, Feiyue Dafu kept the original design and improved its brand marketing to target local Chinese consumers. Feiyue Dafu differentiated itself from the French Feiyue by adding the word Dafu on the sole of the shoes. It used the social networking site douban.com to run online stores to approach more consumers. It also collaborated with Disney to launch a Star Wars series in 2015 that opened opportunities to collaborate with international brands such as Pepsi and Marvel in 2016. Feiyue Dafu is also featured in the Beijing Olympics opening ceremony. To boost creativity, the Feiyue team has hired more than 10 designers with an average age of 30.

Today, Feiyue is popular in China among Gen Z consumers for its streetwear fashion and the love for retro heritage brands, as well as the older generation consumers who grew up wearing Feiyue. Feiyue Dafu has over 300 distributors and 700 offline retail stores. The trademark split will be an issue in the future global retail development of the brand with a pricing gap between markets and different images and collections.

As a proud “Made in China” sneaker brand with a very attractive price point and good value for money, Feiyue has a bright future in China and it is interesting to see how it will evolve overseas. Feiyue literally means “The Leap”. Symbolizing the dual elevation philosophy of the body and mind.

Culture is the main factor in Feiyue’s global success

The combination of the spirit of China’s Shaolin Temple and international development discovered by Feiyue France shows the importance of cultural connotation in marketing. During a time when international relations are tense, the shoe that is now all the rage among western parkours, martial artists, and fashionistas cannot be separated from its Shaolin monk roots.

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Where To Buy Yours

Remember we are not sponsored by anyone so our opinion is unbiased!

The Feiyue sold in the stores and online in SA; is not so great. The width is very narrow and limits the foot spread for which it is famous. The rubber is way harder, especially from a longtime Feiyue 501 wearer.  I could not believe my luck when I found Wish sold Feiyue from China direct. Just check the fakes though. Do your homework.

The links I have placed are to purchase directly from the Chinese suppliers. Click the links below to get your best options to purchase our very own pair/s.

1. Wish – Use this referral code (cydvmttw ) and get R81 Discount off your order.

2. Baopals online – button links for the official Leap and Dafu stores in the motherland.

3. For reputable buying check icnbuys

4. Check out this  DaFu Hong Kong Store

PS: Use codes and links to get your referral discount. Yes, by referring you you benefit.

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Feel free to let me know of interesting topics to share.

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